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SUBLIMINAL EYE: Victoria von Knorring, pioneering Creative Director & Multidisciplinary Artist talks about Brand identity.



With a diverse creative history that includes working with Shigeru Ban Architects in Tokyo and directing music videos for major labels, I now showcase my newest artistic venture, Dopamine Remix. My career has been defined by a passion for innovation and storytelling, weaving together art, design, and strategy to create unforgettable brand identities.


As a creative director, my mission is simple: to breathe life into a brand. I believe every brand has its own unique narrative, and my role is to discover and amplify that story through visionary concepts, compelling visuals, and immersive experiences. Equally important is the name of your brand, something that must be tested and researched thoroughly. It needs to embody the essence of your brand to remain strong in a competitive market.





Every brand starts with a story. The first step in my creative direction process is understanding the true essence of your brand, its values, its mission, and its vision. By immersing myself in your world, I gain a deep understanding of what makes your brand unique and how it should communicate with its audience. This is where the foundation for a powerful brand identity is built. Once I understand your brand’s DNA, I can begin crafting a narrative that is both authentic and compelling.



Storytelling is at the heart of my creative approach. I believe that a brand’s story should captivate, engage, and resonate deeply with its audience. Whether it's through the aesthetics of a music video or the visual strategy behind a new product launch, I create concepts that embody the spirit of the brand and speak directly to the hearts of its audience. By weaving emotion into every creative decision, I ensure that your brand not only stands out but also builds a lasting bond with those who encounter it.



Visual identity is the first impression of any brand. That’s why I believe every visual element from logo design to typography and color palettes should tell a story. My goal is to craft a design language that feels both cohesive and memorable, ensuring that your brand is instantly recognizable and visually captivating. By carefully selecting every visual element and considering how it aligns with the narrative, I create a design that’s not only striking but also authentic to your brand’s core message.



Great brands don’t just look good they make people feel something. I focus on designing experiences that go beyond visuals. Whether it’s an engaging social media campaign, an interactive website, or a live event, I ensure that your brand’s message is communicated in a way that invites your audience to interact and connect. These immersive experiences foster loyalty and create meaningful relationships between the brand and its community. It's about making your audience a part of the brand’s journey and creating memorable moments that leave a lasting impression.



Creativity is not just about what’s happening now, it’s about where your brand will be tomorrow. As a creative director, I also focus on the strategic direction of your brand, ensuring it evolves with changing trends, market shifts, and audience expectations. I combine my creative expertise with a deep understanding of brand strategy to help shape a vision for long-term growth. By staying ahead of the curve and leveraging emerging technologies, I make sure your brand remains relevant, innovative, and poised for success in the future.




Breathing life into a brand is more than just an art form, it's a strategic, creative, and emotional journey that starts with understanding who you are as a brand and where you want to go. By combining my experience across art, architecture, music video direction and design, I help brands create a powerful, authentic identity that resonates on every level.




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